Dr. Helen carried out a study to investigate the influence of scent marketing on consumer behavior. She observed 60 shoppers entering a boutique clothing store under two different conditions: on Day 1, a lavender scent was diffused throughout the store, and on Day 2, no scent was diffused. For each shopper, she recorded whether they stayed in the store for more than 15 minutes or left within 15 minutes.
Her findings are shown in Table 1.
Table 1
| Lavender scent diffused | No scent diffused (Control) | |
|---|---|---|
| Total number of shoppers who stayed > 15 mins | 38 | 19 |
| Total number of shoppers who left within 15 mins | 22 | 41 |
Identify the level of measurement of the data collected in Dr. Helen's study.
638 exam-style questions on Edexcel A Level Psychology Methods. Each one has a worked solution and a mark scheme showing where the marks go.