Imogen and Ravi used a content analysis to investigate how emotional expressions are depicted for animal and human characters in children's picture books from two popular publishing houses. To record the data, a tally chart was used.
Table 3 shows the data they gathered.
| Depicted Subject & Emotion | Publisher X | Publisher Y | Total |
|---|---|---|---|
| Positive Emotion Animal | |||| |||| || | ` | |
| Positive Emotion Human | |||| |||| |||| | ` | |
| Neutral Emotion Animal | ||| | ` | |
| Neutral Emotion Human | |||| ||| | ` | |
| Negative Emotion Animal | |||| |||| | | ` | |
| Negative Emotion Human | ` | ` |
Calculate the percentage of all animal characters represented with a positive emotion across both publishers. Show your workings and give your answer to two decimal places.
Explain how Imogen and Ravi could assess the reliability of their content analysis.
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