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Question 21

Imogen and Ravi used a content analysis to investigate how emotional expressions are depicted for animal and human characters in children's picture books from two popular publishing houses. To record the data, a tally chart was used.

Table 3 shows the data they gathered.

Table 3: Tally chart of depicted emotion and subject by publisher

Depicted Subject & EmotionPublisher XPublisher YTotal
Positive Emotion Animal|||| |||| ||`
Positive Emotion Human|||| |||| ||||`
Neutral Emotion Animal|||`
Neutral Emotion Human|||| |||`
Negative Emotion Animal|||| |||| |`
Negative Emotion Human``
a.

Calculate the percentage of all animal characters represented with a positive emotion across both publishers. Show your workings and give your answer to two decimal places.

[3]
b.

Explain how Imogen and Ravi could assess the reliability of their content analysis.

[4]
Markscheme

Methods Questions

  1. A Level
  2. /Psychology
  3. /Methods

638 exam-style questions on Edexcel A Level Psychology Methods. Each one has a worked solution and a mark scheme showing where the marks go.

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