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Question 93

Naomi conducted a field experiment to investigate the effect of personal attire on compliance. Two different confederates—one wearing formal business attire and another wearing casual streetwear—approached visitors in a busy science museum to ask them to complete a 5-minute feedback survey. She recorded how many visitors agreed to fill out the survey or refused. Her findings are summarized in Table 1.

Table 1: Compliance shown towards confederates with different attire

Formal Business AttireCasual Streetwear
Number of visitors who agreed to complete the survey2211
Number of visitors who refused819

Explain one improvement that could be made to the experimental design used in Naomi's research.

[2]
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Methods Questions

  1. A Level
  2. /Psychology
  3. /Methods

Practise Edexcel A Level Psychology Methods with exam-style questions for A Level Psychology. 638 questions, matched to the Edexcel A Level Psychology (9PS0) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.

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