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Question 93

Naomi conducted a field experiment to investigate the effect of personal attire on compliance. Two different confederates—one wearing formal business attire and another wearing casual streetwear—approached visitors in a busy science museum to ask them to complete a 5-minute feedback survey. She recorded how many visitors agreed to fill out the survey or refused. Her findings are summarized in Table 1.

Table 1: Compliance shown towards confederates with different attire

Formal Business AttireCasual Streetwear
Number of visitors who agreed to complete the survey2211
Number of visitors who refused819

Explain one improvement that could be made to the experimental design used in Naomi's research.

[2]
Markscheme

Methods Questions

  1. A Level
  2. /Psychology
  3. /Methods

638 exam-style questions on Edexcel A Level Psychology Methods. Each one has a worked solution and a mark scheme showing where the marks go.

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