The bargain aisle

Source A: an original contemporary non-fiction-style account.

The bargain aisle offered solutions to problems I had not known I possessed. There was a device for separating eggs, another for arranging cables and a cushion promising to improve the quality of sitting. Bright labels leaned towards me with the urgency of helpful strangers. LAST CHANCE, one announced above a stack of identical plastic baskets. The baskets looked capable of waiting for years.

I picked up a small lamp because it was half price. Only then did I begin searching my house in my mind for somewhere to put it. The discount had arrived before the need and was now interviewing possible vacancies. Beside me, a man examined a tool with six attachments. He turned it over, frowned and placed it in his trolley. We were both behaving as though declining an unnecessary object might somehow count as losing money.

I returned the lamp to its shelf. This was not an act of remarkable discipline; I had remembered that the socket beside my chair was broken. Yet the practical obstacle gave me time to hear the strange grammar of the offer. Saving required spending. Missing out meant leaving without something I had never wanted before entering the aisle. I bought the milk on my list and went home carrying a smaller triumph than the labels had promised.

Refer to the whole of Source A. Analyse how the writer uses language to present the persuasive effect of bargain displays. Explain the effects of specific words, phrases and language choices, using evidence from the passage.