Dr. Talia is a behavioral psychologist. She has been commissioned to design an anti-drug campaign targeting the misuse of nitrous oxide (laughing gas) among young adults at summer music festivals. The campaign aims to deter first-time use during the festival and to persuade current frequent users to quit. Dr. Talia wants to utilize interactive physical hubs at the festival and geo-targeted mobile app notifications to maximize engagement, and she wants the message to deliver highly memorable, persuasive information regarding physical risks and social norms.
Describe how Dr. Talia could conduct her campaign, drawing on health psychology principles.
Practise Edexcel A Level Psychology Content with exam-style questions for A Level Psychology. 1,059 questions covering Issues around drug taking, Biological explanations of drug addiction, Learning explanations of drug addiction, Treatments for drug addiction, Anti-drug campaign and strategies, Individual differences, and Developmental psychology, matched to the Edexcel A Level Psychology (9PS0) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
