Marcus is a health psychologist who has been commissioned to design an anti-nitrous oxide (laughing gas) campaign. The campaign is targeted at young music festival-goers, as recent medical reports show a sharp rise in severe neurological issues within this demographic due to heavy usage.
Marcus plans to partner with a well-known music festival DJ who has recently spoken out about their recovery from nitrous oxide abuse. In a podcast series, the DJ will discuss the difficult physical withdrawal symptoms they faced, alongside the massive improvements in their motor coordination and mental clarity since stopping. Marcus also plans to deploy interactive digital posters at festivals displaying high-resolution, anatomical models of spinal cord degeneration caused by B12 deficiency, alongside clear infographics outlining the legal penalties of possession and the timeline for irreversible nerve damage.
Discuss the psychological strategies behind Marcus's anti-nitrous oxide campaign.
You must make reference to the context in your answer.
84 exam-style questions on Edexcel A Level Psychology Content, covering Issues around drug taking, Biological explanations of drug addiction, Learning explanations of drug addiction, Treatments for drug addiction, Anti-drug campaign and strategies, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.