Dr. Elena is a health psychologist working at a large university. She has been commissioned to design an anti-drug campaign targeting the non-medical misuse of prescription stimulants ('study drugs') among undergraduate students during exam periods. The campaign aims to prevent students from starting to misuse these stimulants and to encourage current misusers to adopt healthy study habits.
Dr. Elena wants the campaign to utilize the university's student portal app and peer-led video testimonials, ensuring the content is highly persuasive, challenges common misconceptions about academic performance, and provides practical academic alternatives.
Describe how Dr. Elena could design and implement her campaign, drawing on health psychology principles of anti-drug strategies.
84 exam-style questions on Edexcel A Level Psychology Content, covering Issues around drug taking, Biological explanations of drug addiction, Learning explanations of drug addiction, Treatments for drug addiction, Anti-drug campaign and strategies, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.