Marcus is a health psychologist who has been commissioned to design an anti-drug campaign to reduce the misuse of prescription "study drugs" (cognitive-enhancing stimulants) among university students.
Marcus decides to partner with a popular student union president who recently wrote a blog series about overcoming their dependency on these stimulants. In the blog, the president described both the physical exhaustion and extreme anxiety of withdrawal, alongside the long-term benefits of regaining natural sleep and focus. Additionally, Marcus's campaign will feature interactive digital brain scans illustrating structural changes and chemical depletion caused by stimulant abuse, alongside infographics showing statistics on academic suspension rates and the high financial cost of purchasing these drugs illegally.
Discuss the psychological strategies behind Marcus's campaign.
You must make reference to the context in your answer.
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