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1.2 Spotting a business opportunity

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Question 4
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Which is an example of quantitative market-research data?

[1]
A

Reasons customers dislike a product

B

Comments made during a focus group

C

The percentage of customers choosing each option

D

Detailed opinions posted in an interview transcript

Markscheme

1.2 Spotting a business opportunity Questions

  1. GCSE
  2. /Business
  3. /1.2 Spotting a business opportunity

36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.

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