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1.2 Spotting a business opportunity

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Question 15

A sportswear business surveys only members of a running club before launching clothing for all teenagers. What is the main problem?

[1]
A

The research is secondary rather than primary

B

There is sample biasness

C

The data must be quantitative because a survey was used

D

The research cannot contain any useful customer opinions

Markscheme

1.2 Spotting a business opportunity Questions

  1. GCSE
  2. /Business
  3. /1.2 Spotting a business opportunity

36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.

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