Which conclusion about market-research reliability is most accurate?
Decisions are stronger when data is current, relevant and collected from an appropriate sample
A large sample makes data reliable even when the information is old, irrelevant or collected from people outside the target market
Primary data is always reliable because the business collected it for a specific purpose
Social-media responses represent all customers if the number of likes is high
36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.