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1.2 Spotting a business opportunity

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Question 10
95%

Which is an example of qualitative data?

[1]
A

62% of respondents prefer reusable packaging

B

Customers say the packaging feels difficult to open

C

148 customers completed the online questionnaire within the first two hours

D

Average weekly spending is £24 per customer

Markscheme

1.2 Spotting a business opportunity Questions

  1. GCSE
  2. /Business
  3. /1.2 Spotting a business opportunity

36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.

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