Item A: Patch Pets plans a subscription box for dog owners. It has 18,000 social-media followers. A poll posted for 24 hours received 2,700 responses, and 74% selected natural treats.
State one piece of quantitative data collected by Patch Pets.
Most followers originally joined the account to view humorous dog videos. The poll was available for only 24 hours.
Outline one limitation of Patch Pets' social-media poll.
Patch Pets is considering two research approaches:
Option 1: Use social-media polls as its main source of market research
Option 2: Use a national market report and interview dog owners at three veterinary clinics
Justify which one of these two research approaches Patch Pets should use before launching the subscription box.
36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.