Item A: Harbour Print sells stationery near a college. A new chain store has opened nearby and charges about 12% less for basic notebooks. The chain has a wide basic range but does not offer personalised printing. Harbour Print has limited scope to reduce prices because it buys in smaller quantities.
| Customer survey finding | Percentage of respondents |
|---|---|
| Value helpful advice | 68% |
| Want same-day personalised printing | 57% |
State one strength of the new chain store.
Outline one customer need identified by Harbour Print's survey.
Harbour Print is considering two responses:
Option 1: Improve helpful advice and promote same-day personalised printing.
Option 2: Reduce prices on its best-selling basic notebooks.
Justify which one of these two responses Harbour Print should choose.
36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.