An investigation by Ofcom into the residential broadband market concluded that consumers have been missing out on £1.8 billion a year due to high out-of-contract "loyalty penalties" and slow speeds compared to what would be expected in a fully competitive market. It found that 58% of subscribers have remained with their legacy provider (such as BT, Virgin Media, or TalkTalk) for over 8 years. These customers could save around £180 a year by switching to alternative networks, but consumer inertia remains high.
However, Ofcom found no explicit proof of collusive behavior among the dominant legacy operators. Furthermore, independent fiber-to-the-premises (FTTP) 'altnets' have grown rapidly, achieving a combined market share of 18% in residential broadband.
To stimulate market dynamism and protect consumers, the regulator has promoted measures to open up and increase competition in the residential broadband market. These include:
With reference to Extract A, discuss the likely effectiveness of 'measures to open up and increase competition' in the UK residential broadband market.