Amara's close friends are members of an elite local choir called 'The Melodia Club'. To join, candidates must pass an intensive audition where they recall a long sequence of Italian musical terms from a printed study guide.
Amara wants to audition, but whenever she tries to study the guide at home, her smart-watch notifications repeatedly interrupt her. When self-testing, she finds she can only recall a few terms from the very start and the very end of the booklet.
Another local choir, 'The Harmony Guild', has invited her to join. They use electronic screens that display all musical terms during performances, so no memorisation is required. However, Amara is highly anxious that her friends in 'The Melodia Club' will ostracise or mock her if she joins this rival group.
Evaluate how the multi-store model of memory and social identity theory can explain Amara's situation.
You must make reference to the context in your answer.
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