Marcus is a health psychologist. He has been asked to design an anti-vaping campaign targeted at secondary school adolescents. The campaign aims to prevent teenagers from starting to vape and to encourage current users to quit. Marcus wants his campaign to utilize social media to achieve wide engagement, and he wants the message to contain highly memorable, persuasive information about health risks.
Describe how Marcus could conduct his campaign, drawing on health psychology principles.
84 exam-style questions on Edexcel A Level Psychology Content, covering Issues around drug taking, Biological explanations of drug addiction, Learning explanations of drug addiction, Treatments for drug addiction, Anti-drug campaign and strategies, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.