A specialty tea merchant has estimated the price elasticity of demand for their signature matcha blend to be -1.5. If the merchant decides to increase the price of the matcha blend by 20%, then the total revenue generated from this blend will
rise by more than 12%12\%12%.
rise by less than 12%12\%12%.
fall by more than 12%12\%12%.
fall by less than 12%12\%12%.