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1.3 Price determination in a competitive market

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Question 13

A boutique drinks company, Elixir Co., monitors the market for its signature organic cold-brew coffee (Product CCC). The income elasticity of demand (YED\text{YED}YED) for Product C C\,C is +1.2, and the cross-price elasticity of demand (XED\text{XED}XED) between Product C C\,C and a competitor's premium iced matcha (Product MMM) is +0.8.

Over the next quarter, average household income in the region rises by 5.0%, while the competitor reduces the price of Product M M\,M by 10.0%. Assuming other factors remain constant and the two effects are additive, what is the expected net percentage change in the quantity demanded of Product CCC?

−2.0%-2.0\%−2.0%

+14.0%+14.0\%+14.0%

−8.0%-8.0\%−8.0%

+2.0%+2.0\%+2.0%

1.3 Price determination in a competitive market Questions

  1. A Level
  2. /Economics
  3. /1.3 Price determination in a competitive market