Unlike traditional neo-classical economic models, behavioural economic models assume that:
human decision-making is restricted by bounded rationality and cognitive biases.
consumers are consistently successful in maximising their individual utility.
economic agents possess perfect information about all market alternatives.
individuals always act dispassionately and solely in their own self-interest.
45 exam-style questions on AQA A Level Economics 1.2 Individual economic decision making (A-level only), covering 1.2.1 Consumer behaviour, 1.2.2 Imperfect information, 1.2.3 Aspects of behavioural economic theory, and 1.2.4 Behavioural economics and economic policy. Each one has a worked solution and a mark scheme showing where the marks go.