A digital streaming service displays its 'Premium Ultra HD' subscription plan at £24.99 \pounds 24.99\,£24.99 per month prominently at the top of its payment page, directly above its 'Standard HD' plan at £12.99 \pounds 12.99\,£12.99 per month. Additionally, its marketing campaign urges trial users to renew by stating: 'Act now to avoid losing access to your personalised watchlist', rather than 'Renew now to continue enjoying your personalised watchlist'.
Which one of these combinations of behavioural economic concepts is the streaming service most likely leveraging to influence consumer choice?
Social norms and availability bias
Rules of thumb and bounded rationality
Anchoring and framing
Bounded self-control and social norms
