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1.2 Individual economic decision making (A-level only)

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Question 8

A digital streaming service displays its 'Premium Ultra HD' subscription plan at $\pounds 24.99\,$ per month prominently at the top of its payment page, directly above its 'Standard HD' plan at $\pounds 12.99\,$ per month. Additionally, its marketing campaign urges trial users to renew by stating: 'Act now to avoid losing access to your personalised watchlist', rather than 'Renew now to continue enjoying your personalised watchlist'.

Which one of these combinations of behavioural economic concepts is the streaming service most likely leveraging to influence consumer choice?

A

Social norms and availability bias

B

Rules of thumb and bounded rationality

C

Anchoring and framing

D

Bounded self-control and social norms

Markscheme

1.2 Individual economic decision making (A-level only) Questions

A Level
Economics
1.2 Individual economic decision making (A-level only)

45 exam-style questions on AQA A Level Economics 1.2 Individual economic decision making (A-level only), covering 1.2.1 Consumer behaviour, 1.2.2 Imperfect information, 1.2.3 Aspects of behavioural economic theory, and 1.2.4 Behavioural economics and economic policy. Each one has a worked solution and a mark scheme showing where the marks go.

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