In traditional economic theory, the primary objective of rational consumers when purchasing goods and services is most likely to be the:
maximisation of their total utility.
minimisation of their total expenditure.
promotion of equitable resource distribution.
accumulation of financial assets.
45 exam-style questions on AQA A Level Economics 1.2 Individual economic decision making (A-level only), covering 1.2.1 Consumer behaviour, 1.2.2 Imperfect information, 1.2.3 Aspects of behavioural economic theory, and 1.2.4 Behavioural economics and economic policy. Each one has a worked solution and a mark scheme showing where the marks go.