The primary economic objective of a rational consumer when deciding how to allocate their limited income in a market economy is most likely to be the
minimisation of their overall tax liability.
maximisation of their total utility.
equalisation of their spending across different categories of goods.
maximisation of the profits of private suppliers.
45 exam-style questions on AQA A Level Economics 1.2 Individual economic decision making (A-level only), covering 1.2.1 Consumer behaviour, 1.2.2 Imperfect information, 1.2.3 Aspects of behavioural economic theory, and 1.2.4 Behavioural economics and economic policy. Each one has a worked solution and a mark scheme showing where the marks go.