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  1. GCSE
  3. Business Edexcel
  5. 1.2.2a The purpose of market research

1.2.2a The purpose of market research

Spec 1BS0

Revise Edexcel GCSE Business 1.2.2a The purpose of market research with the question bank, lessons, revision guides, and flashcards.

The purpose of market research: • to identify and understand customer needs • to identify gaps in the market • to reduce risk • to inform business decisions.

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