Card 1 of 25
Why is market research more reliable than guessing what customers want?
A
It replaces customer evidence with the business's existing sales figures alone.
B
It replaces competitor information with the owner's prediction of future sales.
C
It replaces one person's opinion with evidence from real buyers' actions and views.
D
It replaces all customer opinions with the owner's personal experience and views.
Card 1 of 25
1.2.2a The purpose of market research Flashcards
25 flashcards on Edexcel GCSE Business 1.2.2a The purpose of market research: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.