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What is market research?

What is market research?

Market research is the gathering and analysing of information about customers, competitors and the wider market. It helps a business base decisions on evidence from real buyers rather than on one person's assumptions.

1.2.2a The purpose of market research Lesson

  1. GCSE
  2. /Business
  3. /1.2.2a The purpose of market research

Step-by-step lessons on Edexcel GCSE Business 1.2.2a The purpose of market research. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons