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2.2 Making marketing decisions

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Question 7

A luxury skincare brand wants to reach customers who value exclusivity. Which promotional choice is most consistent with this segment?

[1]
A

An untargeted message focused only on being the cheapest

B

Daily discounts that make the regular price meaningless

C

Selective sponsorship and branding linked to premium events

D

No promotion because luxury customers never need information

Markscheme

2.2 Making marketing decisions Questions

  1. GCSE
  2. /Business
  3. /2.2 Making marketing decisions

36 exam-style questions on Edexcel GCSE Business 2.2 Making marketing decisions, covering 2.2.1a The design mix, 2.2.1b The product life cycle, 2.2.1c Product differentiation, 2.2.2a Pricing strategies, 2.2.2b Influences on pricing strategies, 2.2.3a Promotion strategies for market segments, 2.2.3b The use of technology in promotion, 2.2.4 Place, 2.2.5a How marketing mix elements interact, and 2.2.5b The integrated marketing mix and competitive advantage. Each one has a worked solution and a mark scheme showing where the marks go.

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