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2.2 Making marketing decisions

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Question 15

Sales of a mature cereal brand are beginning to fall. Which combination is most likely to be an extension strategy?

[1]
A

New flavours supported by promotion to a younger segment

B

Removing the brand from retailers and ending advertising

C

Raising the price while leaving the product and promotion unchanged

D

Reducing availability so existing customers cannot find the product

Markscheme

2.2 Making marketing decisions Questions

  1. GCSE
  2. /Business
  3. /2.2 Making marketing decisions

36 exam-style questions on Edexcel GCSE Business 2.2 Making marketing decisions, covering 2.2.1a The design mix, 2.2.1b The product life cycle, 2.2.1c Product differentiation, 2.2.2a Pricing strategies, 2.2.2b Influences on pricing strategies, 2.2.3a Promotion strategies for market segments, 2.2.3b The use of technology in promotion, 2.2.4 Place, 2.2.5a How marketing mix elements interact, and 2.2.5b The integrated marketing mix and competitive advantage. Each one has a worked solution and a mark scheme showing where the marks go.

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