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2.2 Making marketing decisions

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Question 8

A streaming service sets a low introductory price to attract many subscribers quickly. Which pricing strategy is this?

[1]
A

Cost-plus pricing

B

Price skimming

C

Penetration pricing

D

Competitive pricing

Markscheme

2.2 Making marketing decisions Questions

  1. GCSE
  2. /Business
  3. /2.2 Making marketing decisions

36 exam-style questions on Edexcel GCSE Business 2.2 Making marketing decisions, covering 2.2.1a The design mix, 2.2.1b The product life cycle, 2.2.1c Product differentiation, 2.2.2a Pricing strategies, 2.2.2b Influences on pricing strategies, 2.2.3a Promotion strategies for market segments, 2.2.3b The use of technology in promotion, 2.2.4 Place, 2.2.5a How marketing mix elements interact, and 2.2.5b The integrated marketing mix and competitive advantage. Each one has a worked solution and a mark scheme showing where the marks go.

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