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2.2 Making marketing decisions

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Question 12

A premium watch brand improves its materials and design. Which related marketing-mix change is most consistent?

[1]
A

Charging a higher price that reflects the improved product

B

Removing its brand name to make the watch less distinctive

C

Ending all promotion because quality always guarantees sales

D

Using only low-cost outlets aimed at bargain shoppers

Markscheme

2.2 Making marketing decisions Questions

  1. GCSE
  2. /Business
  3. /2.2 Making marketing decisions

36 exam-style questions on Edexcel GCSE Business 2.2 Making marketing decisions, covering 2.2.1a The design mix, 2.2.1b The product life cycle, 2.2.1c Product differentiation, 2.2.2a Pricing strategies, 2.2.2b Influences on pricing strategies, 2.2.3a Promotion strategies for market segments, 2.2.3b The use of technology in promotion, 2.2.4 Place, 2.2.5a How marketing mix elements interact, and 2.2.5b The integrated marketing mix and competitive advantage. Each one has a worked solution and a mark scheme showing where the marks go.

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