How can a unique selling point add value?
It removes the need to communicate the product's benefits
It guarantees that no competing product can ever be launched
It gives customers a reason to choose the product and may support a premium price
It makes the product less distinct from alternatives and gives customers no clear reason to choose it
37 exam-style questions on Edexcel GCSE Business 1.1 Enterprise and entrepreneurship, covering 1.1.1a Why new business ideas come about: technology and consumers, 1.1.1b Why new business ideas come about: obsolescence, 1.1.1c How new business ideas come about, 1.1.2a Risk in business activity, 1.1.2b Reward in business activity, 1.1.3a The role and purpose of business activity, 1.1.3b Adding value, and 1.1.3c The role of entrepreneurship. Each one has a worked solution and a mark scheme showing where the marks go.