Hearth Lane sells bread and cakes from one town-centre shop. It wants to increase added value without changing its recipes.
Option 1: Create premium packaging and a distinctive local brand
Option 2: Introduce online ordering with a collection counter beside the shop entrance
Justify which one of these two options Hearth Lane should choose.
37 exam-style questions on Edexcel GCSE Business 1.1 Enterprise and entrepreneurship, covering 1.1.1a Why new business ideas come about: technology and consumers, 1.1.1b Why new business ideas come about: obsolescence, 1.1.1c How new business ideas come about, 1.1.2a Risk in business activity, 1.1.2b Reward in business activity, 1.1.3a The role and purpose of business activity, 1.1.3b Adding value, and 1.1.3c The role of entrepreneurship. Each one has a worked solution and a mark scheme showing where the marks go.