Item A: FreshFold wants to enter the packed-lunch market. Research shows that office workers want food kept cool without carrying a separate ice pack. The owner has enough finance to pursue only one of the following options.
Option 1: Develop an original lunchbox containing a new removable cooling panel
Option 2: Adapt an existing insulated lunchbox by adding smaller modular food containers
State one non-financial reward that FreshFold's owner could gain from running the business.
Outline one risk to FreshFold of developing the original cooling-panel lunchbox.
Justify which one of these two options FreshFold should choose.
37 exam-style questions on Edexcel GCSE Business 1.1 Enterprise and entrepreneurship, covering 1.1.1a Why new business ideas come about: technology and consumers, 1.1.1b Why new business ideas come about: obsolescence, 1.1.1c How new business ideas come about, 1.1.2a Risk in business activity, 1.1.2b Reward in business activity, 1.1.3a The role and purpose of business activity, 1.1.3b Adding value, and 1.1.3c The role of entrepreneurship. Each one has a worked solution and a mark scheme showing where the marks go.