Spec 8132
Revise AQA GCSE Business 5.4 The elements of the marketing mix: price, product, promotion and place (4Ps) with the lessons, revision guides, flashcards, and answer marking.
Pricing methods, including: price skimming • price penetration • competitive pricing • loss leader • cost-plus. • Students should have an understanding of the main features of pricing methods and the impact they will have on a business.
