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Card 1 of 25

Which pricing method starts with a high launch price and later lowers it?

A

Cost-plus pricing starts with unit cost and adds a fixed amount over time.

B

Competitive pricing matches rivals and stays unchanged over time.

C

Price skimming starts high and is lowered over time.

D

Price penetration starts low and is raised over time.

Card 1 of 25

5.4 The elements of the marketing mix: price, product, promotion and place (4Ps) Flashcards

  1. GCSE
  2. /Business
  3. /5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)

25 flashcards on AQA GCSE Business 5.4 The elements of the marketing mix: price, product, promotion and place (4Ps): the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards