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The four Ps

The four Ps

The marketing mix is the combination of product, price, promotion and place that a business uses to meet the needs of its target market. The mix is integrated when all four decisions support the same positioning and do not contradict one another.

5.4 The elements of the marketing mix: price, product, promotion and place (4Ps) Lesson

  1. GCSE
  2. /Business
  3. /5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)

Step-by-step lessons on AQA GCSE Business 5.4 The elements of the marketing mix: price, product, promotion and place (4Ps), covering 5.4.1 Pricing methods, 5.4.2 Factors influencing pricing decisions, 5.4.3 Developing new products, 5.4.3b Product differentiation, 5.4.4 The product life cycle, 5.4.5 Product portfolio and the Boston Matrix, 5.4.6 Advertising methods, 5.4.6b Sales promotion, PR, sponsorship and social media, 5.4.7 Selecting the promotional mix, 5.4.7b Reasons for promotion, 5.4.8 Place: channels of distribution, 5.4.9 E-commerce and m-commerce, and 5.4.10 Integrated nature of the marketing mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons