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  1. GCSE
  3. Business AQA
  5. 5.3.1 Purpose of market research

5.3.1 Purpose of market research

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Revise AQA GCSE Business 5.3.1 Purpose of market research with the lessons, revision guides, flashcards, and answer marking.

Purpose of market research • Collect information about: demand • competition • target market. • Students should understand why businesses conduct market research, such as to identify market opportunities and to get a better insight into their customers and competitors.

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