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5.3.1 Purpose of market research
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Why businesses carry out market research

Why businesses carry out market research

Flowchart showing how market research investigates demand, competition and the target market to support better-informed decisions and lower risk

5.3.1 Purpose of market research Lesson

  1. GCSE
  2. /Business
  3. /5.3.1 Purpose of market research

Step-by-step lessons on AQA GCSE Business 5.3.1 Purpose of market research. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons