Card 1 of 22
Why does a business carry out market research before committing money to a product, price or site?
A
To guarantee the product will make profit.
B
To avoid changing the business's marketing mix.
C
To base the decision on evidence rather than a hunch.
D
To base the decision on instinct rather than market data.
Card 1 of 22
5.3.1 Purpose of market research Flashcards
22 flashcards on AQA GCSE Business 5.3.1 Purpose of market research: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.