Why does a business carry out market research before committing money to a product, price or site?
To guarantee the product will make profit.
To avoid changing the business's marketing mix.
To base the decision on evidence rather than a hunch.
To base the decision on instinct rather than market data.
Flashcards for AQA GCSE Business 5.3.1 Purpose of market research, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 22 cards, matched to the AQA GCSE Business (8132) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.
