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  1. GCSE
  3. Business AQA
  5. 5.4.5 Product portfolio and the Boston Matrix

5.4.5 Product portfolio and the Boston Matrix

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Revise AQA GCSE Business 5.4.5 Product portfolio and the Boston Matrix with the lessons, revision guides, flashcards, and answer marking.

Product portfolio • Students should understand how and why businesses might broaden and balance their product portfolio using the Boston Matrix. Students should be able to identify and explain the four categories of the Boston Box.

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