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5.4.5 Product portfolio and the Boston Matrix
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What is a product portfolio?

What is a product portfolio?

A product portfolio is the full range of products a business sells, considered together rather than one product at a time. For example, Unilever sells brands including Marmite, PG Tips, Dove and Ben & Jerry’s.

5.4.5 Product portfolio and the Boston Matrix Lesson

  1. GCSE
  2. /Business
  3. /5.4.5 Product portfolio and the Boston Matrix

Step-by-step lessons on AQA GCSE Business 5.4.5 Product portfolio and the Boston Matrix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

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