Why does broadening the product portfolio spread business risk?
A
It reduces dependence on one product, so decline in one product is less damaging.
B
It allows the business to avoid investing in new products when demand changes.
C
It concentrates resources on one product, so production becomes more efficient.
D
It guarantees that every product will remain popular, so sales cannot fall.
5.4.5 Product portfolio and the Boston Matrix Flashcards
Flashcards for AQA GCSE Business 5.4.5 Product portfolio and the Boston Matrix, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 20 cards, matched to the AQA GCSE Business (8132) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.