Dr. Vance proposes a new theory of subliminal persuasion: "Subliminal messages alter consumer behavior, but only when the individual is in a state of perfect subconscious receptivity, which itself cannot be detected or measured by any existing physiological or psychological instrument."
According to the features of science, why does Dr. Vance’s theory violate the principle of falsifiability?
It cannot be replicated because consumer behavior is inherently volatile and varies across different marketing contexts.
It lacks objectivity because it focuses on subconscious processes rather than observable behavioral responses.
It is formulated in a way that prevents it from being empirically tested and potentially proven wrong.
It represents a pre-paradigmatic state where there is no consensus on the definition of subliminal persuasion.
