Marcus is a health psychologist. He has been asked to design an anti-vaping campaign targeted at secondary school adolescents. The campaign aims to prevent teenagers from starting to vape and to encourage current users to quit. Marcus wants his campaign to utilize social media to achieve wide engagement, and he wants the message to contain highly memorable, persuasive information about health risks.
Describe how Marcus could conduct his campaign, drawing on health psychology principles.
Practise Edexcel A Level Psychology Content with exam-style questions for A Level Psychology. 1,059 questions covering Biological explanations of crime, Social explanations of crime, Cognitive and ethical interview techniques, Psychological formulation of offending, Cognitive-behavioural treatment for offenders, Biological treatment for offenders, Factors influencing eye-witness testimony, Factors influencing jury decision-making, Individual differences, and Developmental psychology, matched to the Edexcel A Level Psychology (9PS0) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
