Spec 8132
Revise AQA GCSE Business 5.4.4 The product life cycle with the lessons, revision guides, flashcards, and answer marking.
The product life cycle: research and development • introduction • growth • maturity • decline • extension strategies: updating packaging • adding more or different features • changing target market • advertising • price reduction. • Students should have an understanding of the product life cycle and demonstrate how demand for a product or service might change over time. Students should be able to evaluate the effectiveness of extension strategies and when they would be suitable.
