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increases, reaches maturity when sales level off, and finally enters decline."},{"text":"Research and development → growth → introduction → maturity → decline.","correct":false,"explanation":"This reverses introduction and growth. A product must first be introduced to customers before its sales can enter the growth stage."},{"text":"Introduction → research and development → growth → maturity → decline.","correct":false,"explanation":"Research and development takes place before introduction because the product must be designed and prepared before it can be launched onto the market."},{"text":"Research and development → introduction → maturity → growth → decline.","correct":false,"explanation":"This reverses growth and maturity. Sales normally grow rapidly before reaching maturity, when they peak and begin to level off."}]},{"id":"8c3d30ea-866c-4c71-93cc-4c41c2339755","cardType":"basic","points":1,"front":"What does a product life cycle curve show?","back":"It plots sales against time.","mcqOptions":[{"text":"It plots sales against time.","correct":true,"explanation":"A product life cycle curve tracks how a product's sales change over time as it passes through introduction, growth, maturity and decline."},{"text":"It plots profit against time.","correct":false,"explanation":"Profit can be shown separately, but the standard product life cycle curve plots sales against time to show how demand changes throughout the product's life."},{"text":"It plots sales against price.","correct":false,"explanation":"Comparing sales with price describes a demand relationship, not a product life cycle. The life cycle curve plots sales against time."},{"text":"It plots costs against output.","correct":false,"explanation":"Costs against output can illustrate production costs or economies of scale. A product life cycle curve instead plots sales against time."}]},{"id":"48a8f912-5bf4-47e6-8e47-1e9616f4e065","cardType":"basic","points":1,"front":"Why are sales zero during research and development?","back":"Sales are zero because the product is not yet on sale.","mcqOptions":[{"text":"Sales are zero because the product is not yet on sale.","correct":true,"explanation":"During research and development, the product is still being designed and tested. Customers cannot buy it yet, so it generates no sales."},{"text":"Sales are zero because the product is sold at no charge.","correct":false,"explanation":"Zero sales do not result from giving the product away. The product is still being developed and is not yet available for customers to buy."},{"text":"Sales are zero because every interested customer already owns it.","correct":false,"explanation":"Market saturation may slow sales during maturity, not research and development. At this early stage, sales are zero because the product is not yet on sale."},{"text":"Sales are zero because competitors have replaced the product.","correct":false,"explanation":"Replacement by competitors can cause decline later in the life cycle. During research and development, sales are zero because the product has not been launched."}]},{"id":"483c3270-1c53-437e-8950-ac559a6d5e26","cardType":"basic","points":2,"front":"Why is cash flow at its worst during research and development?","back":"Cash flow is at its worst because the business has research, prototype and machinery costs but no sales income.","mcqOptions":[{"text":"Cash flow is at its worst because the business has research, prototype and machinery costs but no sales income.","correct":true,"explanation":"Developing and preparing the product requires substantial cash payments before launch. With no sales income to offset these costs, net cash flow is especially poor."},{"text":"Cash flow is at its worst because the business has high dividend and corporation tax costs but no sales income.","correct":false,"explanation":"Dividends and corporation tax normally follow profits, which the unlaunched product has not generated. Cash flow is worst because development, prototype and machinery costs arise before sales."},{"text":"Cash flow is at its worst because the business has discount and delivery costs but no sales income.","correct":false,"explanation":"Discounts and customer deliveries generally arise once selling begins. During research and development, prototype, research and machinery costs are paid while there is no sales income."},{"text":"Cash flow is at its worst because the business has replacement and withdrawal costs but no sales income.","correct":false,"explanation":"Replacement and withdrawal are associated with decline rather than development. At this stage, research, prototype and machinery expenditure occurs before the product earns sales income."}]},{"id":"68c23d3b-edd1-4aa8-9ba2-c9d37ec7919c","cardType":"basic","points":1,"front":"Why do sales usually rise slowly during introduction?","back":"Sales rise slowly because few customers know the product exists.","mcqOptions":[{"text":"Sales rise slowly because few customers know the product exists.","correct":true,"explanation":"A newly launched product initially has low awareness. Promotion and customer experience take time to spread, so only a limited number of customers buy it."},{"text":"Sales rise slowly because most customers already own the product.","correct":false,"explanation":"Most interested customers owning the product explains flattening sales during maturity. At introduction, sales rise slowly because awareness of the new product is still limited."},{"text":"Sales rise slowly because the product has become technologically obsolete.","correct":false,"explanation":"Technological obsolescence is a typical cause of decline, not slow introductory growth. Early sales are low because few potential customers yet know about the product."},{"text":"Sales rise slowly because the business has withdrawn the product.","correct":false,"explanation":"Withdrawal stops the product being sold and normally occurs during decline. Introduction sales rise slowly because the newly launched product has not yet gained widespread awareness."}]},{"id":"b1109ea9-07a2-45d7-ab82-00a9c12269b0","cardType":"basic","points":1,"front":"Why is profit usually low during introduction?","back":"Heavy launch promotion usually means there is little or no profit.","mcqOptions":[{"text":"Heavy launch promotion usually means there is little or no profit.","correct":true,"explanation":"Introduction often requires expensive advertising and promotion while sales remain relatively low. These high launch costs absorb revenue, leaving little or no profit."},{"text":"Heavy launch promotion usually means there is high and stable profit.","correct":false,"explanation":"Promotion is a cost rather than a guaranteed source of profit. During introduction, heavy launch spending and relatively low sales usually produce little or no profit."},{"text":"Heavy launch promotion usually means there is no revenue or expenditure.","correct":false,"explanation":"A launched product can generate revenue, and promotion creates substantial expenditure. Profit remains low because early sales often do not cover these heavy launch costs."},{"text":"Heavy launch promotion usually means there is maximum possible profit.","correct":false,"explanation":"This confuses promotion's aim with its immediate financial effect. Although promotion may stimulate future demand, its high cost usually leaves little or no introductory profit."}]},{"id":"ce390e7b-13bd-4e85-897c-00b2780b30f3","cardType":"basic","points":2,"front":"Why do sales rise steeply during growth?","back":"Sales climb steeply as word spreads and more shops stock the product.","mcqOptions":[{"text":"Sales climb steeply as word spreads and more shops stock the product.","correct":true,"explanation":"Growing customer awareness and wider distribution make the product easier and more attractive to buy. These effects cause sales to increase rapidly during growth."},{"text":"Sales climb steeply as word disappears and fewer shops stock the product.","correct":false,"explanation":"Falling awareness and distribution would reduce sales rather than accelerate them. During growth, word spreads and more retailers stock the product, increasing availability and demand."},{"text":"Sales climb steeply as development restarts and shops withdraw the product.","correct":false,"explanation":"Retailer withdrawal limits availability and is associated with decline. Growth occurs as awareness spreads and increasing numbers of shops begin stocking the product."},{"text":"Sales climb steeply as demand falls and fewer customers want the product.","correct":false,"explanation":"Falling demand cannot explain a steep rise in sales. Growth is driven by spreading awareness and wider retailer distribution, which attract more purchases."}]},{"id":"ce765134-713b-4713-898c-16d5cc853c2c","cardType":"basic","points":1,"front":"What normally happens to profitability during growth?","back":"The product usually becomes profitable for the first time.","mcqOptions":[{"text":"The product usually becomes profitable for the first time.","correct":true,"explanation":"Rapidly rising sales during growth increase revenue enough to cover earlier development and launch costs, so the product commonly begins generating profit at this stage."},{"text":"The product usually becomes unprofitable for the first time.","correct":false,"explanation":"This reverses the normal financial pattern. Rising growth-stage sales help revenue overtake costs, meaning the product usually becomes profitable for the first time."},{"text":"The product usually becomes free for the first time.","correct":false,"explanation":"Growth concerns increasing sales and profitability, not removing the selling price. Higher sales revenue normally allows the product to become profitable for the first time."},{"text":"The product usually becomes withdrawn for the first time.","correct":false,"explanation":"Withdrawal is a possible response to decline, not growth. During growth, rapidly increasing sales usually make the product profitable for the first time."}]},{"id":"eae1f977-90cf-454d-bcaf-3061712b697a","cardType":"basic","points":1,"front":"Why does growth often attract competitors?","back":"Rivals are attracted because the product's revenue is rising quickly.","mcqOptions":[{"text":"Rivals are attracted because the product's revenue is rising quickly.","correct":true,"explanation":"Rapidly rising revenue signals growing demand and a potentially profitable market. Competitors enter because they want to capture some of that expanding customer spending."},{"text":"Rivals are attracted because the product's revenue has fallen to zero.","correct":false,"explanation":"Zero revenue would indicate little immediate market opportunity. Competitors are attracted during growth because rapidly rising revenue suggests strong demand and potential profit."},{"text":"Rivals are attracted because the product's market is shrinking quickly.","correct":false,"explanation":"A shrinking market is generally less attractive to new competitors. Growth draws rivals because revenue is increasing quickly, revealing expanding demand they may exploit."},{"text":"Rivals are attracted because the product's development has not yet started.","correct":false,"explanation":"Without development or sales, competitors have no evidence of a successful market. They are attracted when the product's revenue rises quickly during growth."}]},{"id":"0f62b472-850b-4cf3-8e16-6f0fb3226208","cardType":"basic","points":2,"front":"What happens to sales during maturity?","back":"Sales reach their peak and flatten because most interested customers already own the product.","mcqOptions":[{"text":"Sales reach their peak and flatten because most interested customers already own the product.","correct":true,"explanation":"By maturity, the product has reached most of its potential market. With fewer new customers available, sales peak and then remain broadly stable."},{"text":"Sales reach their lowest point and flatten because most interested customers already own the product.","correct":false,"explanation":"Market saturation causes sales to stop growing, but only after they have reached their peak. The lowest sales levels are more typical of development or late decline."},{"text":"Sales reach their growth point and accelerate because most interested customers already own the product.","correct":false,"explanation":"If most interested customers already own the product, rapid growth cannot continue. During maturity, sales reach their peak and flatten as the market becomes saturated."},{"text":"Sales reach their launch point and rise because most interested customers already own the product.","correct":false,"explanation":"Launch occurs during introduction, before most customers own the product. At maturity, widespread ownership means sales have reached their peak and begin to flatten."}]},{"id":"ca2a387e-6ad8-4548-a42a-a3950ec5d07d","cardType":"basic","points":2,"front":"Why is maturity normally the most profitable stage?","back":"Maturity is normally most profitable because development costs have been paid and little introduction is needed.","mcqOptions":[{"text":"Maturity is normally most profitable because development costs have been paid and little introduction is needed.","correct":true,"explanation":"By maturity, earlier development and launch costs have already been covered, while sales remain high. Lower ongoing introductory expenditure therefore allows profit to reach its highest level."},{"text":"Maturity is normally most profitable because development costs are at their highest and little introduction is needed.","correct":false,"explanation":"High development costs would reduce profit rather than maximise it. Maturity is normally most profitable because those earlier costs have been paid while sales remain high."},{"text":"Maturity is normally most profitable because sales have fallen to zero and little introduction is needed.","correct":false,"explanation":"Zero sales produce no sales revenue and therefore cannot explain high profit. At maturity, sales are near their peak and development costs have already been paid."},{"text":"Maturity is normally most profitable because the product has just been designed and little introduction is needed.","correct":false,"explanation":"A newly designed product is still in development and has not reached maturity. Profit is usually highest later, once development costs are paid and sales remain strong."}]},{"id":"e5d9b2af-3160-42c2-bc2e-a672d5e9b27c","cardType":"basic","points":2,"front":"Why do sales decline?","back":"Sales fall because of changing tastes, new technology or a better rival.","mcqOptions":[{"text":"Sales fall because of changing tastes, new technology or a better rival.","correct":true,"explanation":"Customer preferences and technology evolve, while competitors may offer superior alternatives. Each change reduces demand for the existing product and pushes it into decline."},{"text":"Sales fall because of rising awareness, wider distribution or heavy demand.","correct":false,"explanation":"Greater awareness, distribution and demand normally increase sales during growth. Decline instead occurs when tastes change, technology advances or a stronger competing product appears."},{"text":"Sales fall because of successful advertising, lower prices or more stockists.","correct":false,"explanation":"Advertising, price reductions and wider availability are extension strategies intended to support sales. Decline is usually caused by changing tastes, new technology or a better rival."},{"text":"Sales fall because of market growth, repeat purchases or fewer competitors.","correct":false,"explanation":"Market growth, repeat purchasing and reduced competition would generally support sales. Falling sales are more likely when preferences change, technology advances or rivals offer better products."}]},{"id":"a099c86a-390c-4019-8185-86795a3a7fc2","cardType":"basic","points":3,"front":"What two choices does a business have when a product enters decline?","back":"The business can withdraw the product or try to extend its life.","mcqOptions":[{"text":"The business can withdraw the product or try to extend its life.","correct":true,"explanation":"Once decline begins, a business can discontinue the weakening product or use an extension strategy to revive sales and postpone its eventual withdrawal."},{"text":"The business can restart development or try to ignore its sales.","correct":false,"explanation":"Ignoring sales is not a viable strategic response, and restarting development is not one of the two standard choices. The business can withdraw the product or extend its life."},{"text":"The business can increase its costs or try to reduce its quality.","correct":false,"explanation":"Deliberately raising costs or reducing quality would usually worsen the product's position. The standard choices are withdrawal or an extension strategy to delay decline."},{"text":"The business can end all promotion or try to speed its decline.","correct":false,"explanation":"Speeding decline does not preserve the product, while ending promotion may further weaken demand. A business instead chooses withdrawal or attempts to extend the product's life."}]},{"id":"dab26d86-43f2-4551-9a49-da6f902edead","cardType":"basic","points":2,"front":"Why is the peak of the sales curve not necessarily the most profitable point?","back":"Sales and profit are separate lines, so the highest sales point is not automatically the point of highest profit.","mcqOptions":[{"text":"Sales and profit are separate lines, so the highest sales point is not automatically the point of highest profit.","correct":true,"explanation":"Profit depends on both sales revenue and costs. Even when sales are at their peak, high production, promotion or other costs may prevent profit from peaking simultaneously."},{"text":"Sales and profit are the same line, so the highest sales point is automatically the point of highest profit.","correct":false,"explanation":"This treats sales revenue as profit and ignores costs. Sales and profit are separate measures, so their highest points do not necessarily occur together."},{"text":"Sales and costs are separate lines, so the highest sales point is not automatically the point of lowest revenue.","correct":false,"explanation":"The peak of the sales curve represents high sales revenue, not the lowest revenue. The relevant distinction is that high sales do not automatically produce the highest profit."},{"text":"Sales and profit are separate lines, so the lowest sales point is automatically the point of highest profit.","correct":false,"explanation":"Separating sales from profit does not mean low sales guarantee maximum profit. Profit reflects revenue minus costs, so neither sales extreme automatically determines its peak."}]},{"id":"c586d562-6eb2-4fdf-bb84-bc1199b657a0","cardType":"basic","points":1,"front":"What is the purpose of an extension strategy?","back":"An extension strategy lifts sales of an existing product and delays decline.","mcqOptions":[{"text":"An extension strategy lifts sales of an existing product and delays decline.","correct":true,"explanation":"Extension strategies renew customer interest or improve value, increasing or stabilising sales. Their purpose is to postpone the product's movement into further decline."},{"text":"An extension strategy lifts costs of an existing product and accelerates decline.","correct":false,"explanation":"Accelerating decline is the opposite of the strategy's objective. Extension strategies aim to raise or sustain sales so that decline is delayed."},{"text":"An extension strategy ends sales of an existing product and causes withdrawal.","correct":false,"explanation":"Ending sales and withdrawing the product abandons it rather than extending its life. An extension strategy attempts to lift sales and postpone decline."},{"text":"An extension strategy limits sales of an existing product and reduces growth.","correct":false,"explanation":"Restricting sales would not extend the product's commercial life. The strategy is intended to increase or sustain sales and delay the decline stage."}]},{"id":"c1a3f7f8-a0d0-4638-9080-5cfb615e2a2d","cardType":"basic","points":1,"front":"What are the five extension strategies?","back":"Updating packaging, adding features, changing the target market, advertising, and reducing the price.","mcqOptions":[{"text":"Updating packaging, adding features, changing the target market, advertising, and reducing the price.","correct":true,"explanation":"These strategies refresh the product, broaden its appeal, increase awareness or improve value. Each can stimulate sales and delay the product's decline."},{"text":"Removing packaging, deleting features, shrinking the target market, ending advertising, and increasing the price.","correct":false,"explanation":"These actions generally reduce appeal, awareness and value rather than revive demand. Extension strategies include updated packaging, added features, retargeting, advertising and a lower price."},{"text":"Closing factories, reducing quality, ignoring the target market, stopping distribution, and increasing the price.","correct":false,"explanation":"These measures restrict supply or weaken customer value, making decline more likely. Genuine extension strategies refresh, promote, reposition or reduce the price of the product."},{"text":"Withdrawing packaging, removing features, keeping the same target market, avoiding advertising, and raising the price.","correct":false,"explanation":"Removing benefits while avoiding promotion is likely to reduce demand. Extension strategies instead update packaging, add features, change targeting, advertise or reduce price."}]},{"id":"73cb91b3-f6dc-474e-b959-c0fe2b766495","cardType":"basic","points":2,"front":"Why can changing the target market be the most powerful extension strategy?","back":"Changing the target market can be most powerful because it finds a whole new source of demand.","mcqOptions":[{"text":"Changing the target market can be most powerful because it finds a whole new source of demand.","correct":true,"explanation":"A different target market introduces the product to customers who were not previously buying it, potentially creating substantial new demand and extending its period of sales."},{"text":"Changing the target market can be most powerful because it guarantees a lower cost of production.","correct":false,"explanation":"Targeting different customers does not automatically reduce production costs. Its main benefit is finding a whole new source of demand among people who did not previously buy the product."},{"text":"Changing the target market can be most powerful because it removes all competing products.","correct":false,"explanation":"A new target market may still contain competitors, so competition is not removed. The strategy is powerful because it can uncover a whole new source of demand."},{"text":"Changing the target market can be most powerful because it prevents the product from ever becoming outdated.","correct":false,"explanation":"Changing the audience does not prevent features or technology from becoming outdated. It extends the life cycle by finding a whole new source of demand for the product."}]},{"id":"8feaba32-bf72-4309-bc8d-cc70fe36cc9c","cardType":"basic","points":3,"front":"How should a business choose an extension strategy?","back":"The strategy should match the cause of falling sales: use new features if the product is dated, or consider a price cut if a rival is cheaper.","mcqOptions":[{"text":"The strategy should match the cause of falling sales: use new features if the product is dated, or consider a price cut if a rival is cheaper.","correct":true,"explanation":"An extension strategy works best when it addresses the specific reason for decline. New features tackle an outdated product, while a price cut can improve competitiveness against a cheaper rival."},{"text":"The strategy should match the cause of falling sales: use a price cut if the product is dated, or consider new packaging if a rival is cheaper.","correct":false,"explanation":"This mismatches each response to the problem. New features address an outdated product, while a price cut is the relevant option when customers are choosing a cheaper rival."},{"text":"The strategy should match the cause of falling sales: use less promotion if the product is dated, or consider a price rise if a rival is cheaper.","correct":false,"explanation":"Reducing promotion and raising price would not address these causes and may accelerate decline. A dated product needs new features, while a cheaper rival may require a price cut."},{"text":"The strategy should match the cause of falling sales: use higher output if the product is dated, or consider fewer outlets if a rival is cheaper.","correct":false,"explanation":"Producing more or reducing availability does not correct an outdated product or an uncompetitive price. New features tackle datedness, while a price cut may answer a cheaper rival."}]},{"id":"a81fcc36-bd32-4c8c-b664-a27712e62a10","cardType":"basic","points":1,"front":"During which stage are sales zero?","back":"Sales are zero during research and development because the product has not yet gone on sale.","mcqOptions":[{"text":"Sales are zero during research and development because the product has not yet gone on sale.","correct":true,"explanation":"Research and development happens before the product is launched. Customers cannot purchase it during this stage, so the business records no sales from the product."},{"text":"Sales are zero during introduction because the product has not yet gone on sale.","correct":false,"explanation":"Introduction begins when the product goes on sale, so sales are usually low rather than zero. Sales are zero during research and development, before the launch occurs."},{"text":"Sales are zero during maturity because the product has not yet gone on sale.","correct":false,"explanation":"Maturity occurs after introduction and growth, when sales are usually near their highest level. Sales are zero during research and development because the product is not yet available."},{"text":"Sales are zero during decline because the product has not yet gone on sale.","correct":false,"explanation":"Decline describes falling sales of a product that has already been launched, not a pre-launch stage. Sales are zero during research and development, before selling begins."}]},{"id":"2786c44a-0d2b-4c8c-9462-5da6fd7ff62b","cardType":"basic","points":1,"front":"The product life cycle curve plots what against time?","back":"The product life cycle curve plots sales against time.","mcqOptions":[{"text":"The product life cycle curve plots sales against time.","correct":true,"explanation":"The product life cycle shows how a product’s sales change over time, allowing the introduction, growth, maturity and decline stages to be identified on the curve."},{"text":"The product life cycle curve plots profit against time.","correct":false,"explanation":"Profit is affected by both revenue and costs, so it is not the standard vertical-axis measure. The product life cycle curve plots sales against time."},{"text":"The product life cycle curve plots costs against time.","correct":false,"explanation":"Costs may change throughout a product’s life, but they do not define the standard life cycle curve. The curve plots sales against time."},{"text":"The product life cycle curve plots market share against time.","correct":false,"explanation":"Market share compares a product’s sales with total market sales, which is a different measure. The product life cycle curve directly plots sales against time."}]},{"id":"a903b2f1-f87a-482b-a759-979c0c263324","cardType":"basic","points":1,"front":"During introduction, how do sales usually rise?","back":"During introduction, sales rise slowly because few customers know the product exists.","mcqOptions":[{"text":"During introduction, sales rise slowly because few customers know the product exists.","correct":true,"explanation":"Awareness and availability are initially limited after launch, so relatively few customers buy the product. Consequently, sales usually rise slowly during the introduction stage."},{"text":"During introduction, sales rise steeply because few customers know the product exists.","correct":false,"explanation":"A steep rise is characteristic of growth, when awareness and distribution expand quickly. During introduction, limited customer awareness means sales normally rise slowly."},{"text":"During introduction, sales rise instantly because few customers know the product exists.","correct":false,"explanation":"Limited awareness prevents sales from increasing instantly after launch. During introduction, customers learn about the product gradually, so sales normally rise slowly."},{"text":"During introduction, sales rise rapidly because few customers know the product exists.","correct":false,"explanation":"Rapidly rising sales belong more closely to the growth stage, after awareness spreads. In introduction, few customers know the product exists, so sales rise slowly."}]},{"id":"0ddf9851-d97d-4ab3-8ac9-0d6bce2aa9bd","cardType":"basic","points":1,"front":"During growth, how do sales change?","back":"During growth, sales climb steeply as word spreads and more shops stock the product.","mcqOptions":[{"text":"During growth, sales climb steeply as word spreads and more shops stock the product.","correct":true,"explanation":"Growing awareness and wider distribution attract many new buyers during the growth stage. This causes sales to increase rapidly, producing a steep upward section of the curve."},{"text":"During growth, sales climb slowly as word spreads and more shops stock the product.","correct":false,"explanation":"Slowly rising sales are more typical of introduction, when awareness remains limited. During growth, spreading awareness and wider distribution make sales climb steeply."},{"text":"During growth, sales climb gradually as word spreads and more shops stock the product.","correct":false,"explanation":"A gradual increase understates the acceleration associated with growth. As awareness spreads and more retailers stock the product, sales climb steeply rather than gradually."},{"text":"During growth, sales climb unevenly as word spreads and more shops stock the product.","correct":false,"explanation":"Short-term sales can fluctuate, but uneven movement is not the defining life cycle pattern. Growth is represented by sales climbing steeply as demand and distribution expand."}]},{"id":"4866d7e6-16d1-4413-b610-6b8ab4e56cb2","cardType":"basic","points":2,"front":"Why is the timing of an extension strategy important?","back":"An extension launched while sales are strong can hold the curve up, but one launched after sales have collapsed may fail because customers have already left.","mcqOptions":[{"text":"An extension launched while sales are strong can hold the curve up, but one launched after sales have collapsed may fail because customers have already left.","correct":true,"explanation":"Acting before a severe decline gives the strategy time to renew customer interest. Once customers have left for alternatives, rebuilding demand becomes much more difficult."},{"text":"An extension launched while sales are weak can hold the curve down, but one launched before sales have grown may fail because customers have already returned.","correct":false,"explanation":"This reverses the timing effect. An extension is more likely to hold sales up when launched while demand remains strong, before customers have left for competing products."},{"text":"An extension launched after sales collapse can restore the curve fully, but one launched while sales are strong may fail because customers have already arrived.","correct":false,"explanation":"Waiting for sales to collapse makes recovery less likely, not certain. The strategy should be introduced while sales remain strong, before customers have left the market or product."},{"text":"An extension launched while sales are strong can lower the curve, but one launched after sales have collapsed will succeed because customers have already noticed.","correct":false,"explanation":"An extension aims to support sales rather than lower them, and late action does not guarantee success. It may fail after collapse because customers have already left."}]},{"id":"d433e38b-a547-44d4-8f0e-a43c5b1a3cfb","cardType":"basic","points":1,"front":"When should a business avoid extending a product's life?","back":"Extension is less worthwhile when the whole market is disappearing.","mcqOptions":[{"text":"Extension is less worthwhile when the whole market is disappearing.","correct":true,"explanation":"If demand for the entire product category is disappearing, changes to one product are unlikely to restore enough sales to justify the cost of extending its life."},{"text":"Extension is less worthwhile when the product has strong demand.","correct":false,"explanation":"Strong demand does not make extension inherently less worthwhile and may give the business time to act. Extension is least attractive when the whole market is disappearing."},{"text":"Extension is less worthwhile when the business has loyal customers.","correct":false,"explanation":"Loyal customers can make an extension more likely to succeed because they may adopt the updated product. It is less worthwhile when the whole market is disappearing."},{"text":"Extension is less worthwhile when the market is growing rapidly.","correct":false,"explanation":"A rapidly growing market offers expanding demand, so extending a product may still generate sales. Extension is less worthwhile when the whole market is disappearing."}]}]}],"examCountdown":{"examDate":"2027-05-12","paperLabel":"Paper 1"},"heading":"5.4.4 The product life cycle","title":"5.4.4 The product life cycle Flashcards","topbar":{"backHref":"/gcse/business/aqa/flashcards"},"topicSidebar":"$L37"}]}],"topicId":"183b43a7-7189-4a55-8a1f-3dcbb16ae707","walled":"$L38"}],"$L39","$L3a"]