Spec 8132
Revise AQA GCSE Business 5.4.7 Selecting the promotional mix with the lessons, revision guides, flashcards, and answer marking.
Factors influencing the selection of the promotional mix: finance available • competitor actions • the nature of the product or service • the nature of the market • target market. • Students should be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.
