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What does a business choose in its promotional mix?

A

The number of customers it wants to attract.

B

The combination of promotional methods it uses.

C

The price of each promotional method it uses.

D

The amount of profit it expects to make.

Card 1 of 27

5.4.7 Selecting the promotional mix Flashcards

  1. GCSE
  2. /Business
  3. /5.4.7 Selecting the promotional mix

27 flashcards on AQA GCSE Business 5.4.7 Selecting the promotional mix: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards