What is the promotional mix?
What is the promotional mix?
The promotional mix is the particular combination of promotional methods a business chooses. The main methods are advertising, sales promotion, public relations, sponsorship and social media.
Step-by-step lessons on AQA GCSE Business 5.4.7 Selecting the promotional mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.